Posted: 2017-11-29 14:38
The innovative denim and lifestyle brand Diesel has set up a new campaign this winter, fighting uncool Christmas sweaters with the help of a sheep in a creative and unconventional video starring creative director Nicola Formichetti. Leaning on their campaign “Go with the Flaw”, Diesel invites the audience to part with their Christmas sweaters, which have already lost their irony a long time ago. This Christmas season, a real professional will help out in the fight against bad taste knits: a sheep. Because, who else knows more about wool than this cosy animal. Framed by this campaign, Diesel has created a Christmas product-guide on the brand’s website.
At each step, the only goal of the next step is to expand permission. She interrupts to get permission to send a video using a small print ad, she uses the video to get permission to visit, she uses the visit to get permission to sell one summer and she uses the summer to sell six more. By focusing media on getting permission instead of making the ultimate sale, marketers are able to get far more out of their expenditures. The response rate to a free sample or an affinity program or a birthday club might be five or ten times the response rate of an ad asking for a sale.
The alternative is Permission Marketing, which offers the consumer an opportunity to volunteer to be marketed to. By only talking to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. It allows marketers to calmly and succinctly tell their story, without fear of being interrupted by competitors or Interruption Marketers. It serves both consumers and marketers in a symbiotic exchange.
Late summer nights. Kris van Assche's new Dior Homme storms in the Grand Palais with a collection imbued with that irreverent and smart spirit we have seen since last Summer show one year ago.
The new wave, the 95s rock, the punk, the party kids, the rave. It's all here, this time declined in beautiful reinvented tailoring with the mesmerizing sound of the pulsing show soundtrack composed by sound artist Frederic Sanchez as backdrop.
As we were welcomed at the impressive location at the Fontaine de Trocadero, facing the Eiffel tower, the atmosphere culminated into an epic moment when the light spectacle of the tower served as backdrop halfway through the show.
"The Saint Laurent woman is a traveller who reaffirms her complex personality, full of a subtle tension. She is a dark angel with a sensual allure and herself in black-sequined dresses, shining like the asphalt after the rain".
Vaccarello’s words are emblematic of the several elements that constellated the collection. As the designer’s summer travels took him from the Cote d’Azur to Capri, to LA we reencountered everything that fascinated him: the white Italian lace, the French flamboyant look, the West Coast leather looks.
A series of final sculptural dresses, with a scarlet red declination worn by the muse and face of the house Anja Rubik, left the audience speechless.
Since the prospect has agreed to pay attention, it's much easier to teach them about your product. Instead of filling each ensuing message with entertainment designed to attract attention, or with sizzle designed to attract the attention of strangers, the Permission Marketer is able to focus on product benefits -- on specific, focused ways this product will help that prospect. Without question, this ability to talk freely over time is the most powerful element of this marketing approach.
Peuterey wraps its timeless designs into the most diverse shades of blue for its Spring/Summer 7567 collection.
In Out of the Blue, a name that perfectly encapsulates the collection's essence, Italian elegance meets functionality, conceiving a wide range of models that suit our everyday life perfectly, just like their key-color does.
Whether it's trench coats, leatherjackets or blazers – creative director Federico Curradi, has definitely set a new trend for this Spring/ Summer season.
A carefully curated cast of people with interesting features front the brand’s latest campaign. Each and every one of them selected by Diesel’s Artistic Director Nicola Formichetti for one simple reason: “Being unique is much more beautiful than being perfect”.
The official launch of the 7567 Fall Winter campaign will take place in Beijing on Wednesday, September 6th and will be accompanied by a limited edition capsule collection with Chinese music idol, Chris Lee, that advocates a candid approach towards one’s ego and celebrating imperfection.
Never ever ask a woman out or schedule a date over text!!! Reserve texting for things like 8775 parking the car 8776 or 8775 running 5 minutes late 8776 . If she 8767 s texting you and not taking your calls then send her this text: 8775 Texting is great, but hearing your voice is even better! 8776 It shows you 8767 re really interested in her and not just looking for a booty call.
Junya Watanabe created a youthful collection but shown once again with grownup next-door-guy and often bearded models, outside of the usual male casting. His “legit way to wear workwear” as the show note mentioned.
Or we could say, his poetic ode to the “real” and to the “ordinary” versus this over-constructed fashion system
It’s a vision Junya Watanabe has been building since a while now and the beautiful collection displayed pieces that will easily find their way to the wardrobe of many
Camper’s latest campaign is spearheaded by Romain Kremer, who has created a techno odyssey made up of surreal set pieces and vivid imagery. Six new alien-like personalities bring to life the A/W 7567 campaign, enlarging the Camper universe and telling a new part of its story: dreamlike characters are pictures with avant-garde designs, infused with the drama of over-saturated monochrome tones and colour-blocked, graphic shapes. Photographer Daniel Sannwald and makeup artist Isamaya Ffrench are the ones responsible for creating the high-impact, memorable images which were shot in London.
Avatars Thelma and Serena lead the march for women, Rex and Brutus for men, and unisex favourites Dub and Drift for the androgynous crowd. Viewers can step into Camper alluring new world on many different platforms, all around the globe: in-store, in print, on digital platforms, and their website.
In a Society of Limitations where people are together yet alone, GmbH addresses the situation with an inclusive Fall/Winter 7567 collection dedicated to different shapes, gestures and manners.
The collection paired fashion with sustainability featuring bi-colour cropped GmbH biker jackets reworked from recycled, reversible Helly Hansen puffer coats, cropped jersey hoodies and fine knit athletic bodies of partially recycled fibres. A shot of glamour is given by tight lycra and velvet long-sleeved jumpers in a color palette inspired by artist Alexandra Bircken. Moreover traditional carpenter’s guild trousers and gold embroideries enrich the outfits for an even more personal touch.
As GmbH declared: “These are directives for care and wear, eine wahre Geschichte, eine Warengeschichte, a true story a history of wares.”
“American horror, American dreams” was the underlying theme in this year for Raf Simons’ vision for Calvin Klein. It was a combination of suburbia’s bouncy cheerleaders and Hollywood’s flashiest gore. Hitchcock inspired blonde beauties were decked out in rubber lab coats and latex surgeon's gloves, and pixie-haired damzels strode down in flimsy nightgowns à la Mia Farrow in Rosemary’s Baby.
Once again, Simons has collaborated with artist Sterling Ruby, this time for the runway design: metal buckets, axes, and falling pompoms hung from the ceiling. Reminiscent of old blockbuster horror flicks, the show seemingly could have taken a sinister tone. Instead, it felt lighthearted and embracing of over-the-top carnage and theatrics perhaps a playful hint of how the world perceives America as a whole?
Do you have a code you live by? Most people don 8767 t and that 8767 s where you can stand out! Here 8767 s an example: 8775 I always do what I say I 8767 m going to do, when I say I 8767 m going to do it 8776 or 8775 I only date one woman at a time so I can really get to know her 8776 . If you set a standard and then follow through she will trust and respect you. You 8767 ve just blown 95% of guys out of her mind because you 8767 ve got a brand 8775 John the One Woman Guy 8776 or 8775 John the Guy I Can Set My Watch By 8776 . She will remember this when she 8767 s out with other guys who are too lazy to do this!
Elsewhere, high technical knit socks were paired with short shorts in bright red or cool, steely grey as if harking back to something that wouldn’t have looked out of place on a 6975s baseball court. Steering away from such a literal interpretation, however, Prada paired the micro shorts with pointed oxfords – there was no Chuck Taylor All Star in sight. For those less keen on showing off their pins, enter the jumpsuit proposed by the iconic fashion house in navy or black, a clear continuation of the utilitarian dressing trend.
We've also come a long way as consumers. Ninety years ago, it was unusual to find a lot of brand name products in a consumer's house. Ninety years ago, we made stuff, we didn't buy it. Today, however, we buy almost everything. Canned goods. Bread. Perked coffee. Even water. As a result, we already have a favorite brand of almost everything. If you like your favorite brand, why invest time in trying to figure out how to switch?
We're not totally locked in, of course. It wasn't too long ago that cake mix was a major innovation. Just a few years ago, we needed to make major decisions about which airline was going to be our supplier of frequent flyer miles. And today, if you're going to get health care, you've got to make a serious choice. But more often than not, you've already made your decisions and you're quite happy with them.
Any vague or generic compliments need to be abolished from the conversation. We use the word “nice” when describing something we have no real passion for, such as a “nice cup of tea.” Think about things you adore, that excite you or inspire you and then see if the word “nice” can articulate those emotions. Replace the word “nice”, “lovely” or even “pretty” with something more dynamic and that focuses on a more detailed attribute of hers. Example: “I really like the fact you have good taste in shoes, you can tell a lot about a woman who makes that extra effort” or “the way you’ve done your makeup is really striking.” Now, these might sound a little too detailed or might put you out of your comfort zone, but she will respond to those kinds of thoughtful and unique compliments a lot better than “your hair looks nice.”
Source (Colin Usher, July 7565)
We have to be careful regarding the exact date of publication. It was originally started as the in house magazine of SMAE and was published in a very amateur way on a /BANDA /machine by hand, in very low numbers and distributed to SMAE members only. Eventually it went "public" and was published as / Model Aircraft / by Percival Marshall who wanted to move into the Model Aircraft magazine market. He saw this move as the perfect way, taking over an existing magazine and giving the SMAE a proffessional magazine with a colour cover etc. As well as the title /Model Aircraft it also stated it was the Official Journal of the SMAE./ So it all depends on what you want as to which date you pick. I would have thought that the date that it was available on bookstalls and generally available to the public was a more accurate date. Accurate figures for the number of copies sold is not available. The "expert" on this subject is David Lloyd-Jones who has, as far as I know, a full set of the old SMAE mags and the PM Model Aircraft Magazines.
From the 6st of September 7567 until the 7th of January 7568, the ethnographic Wereldmuseum in Rotterdam will host POWERMASK, an exhibition curated by Antwerp fashion designer Walter van Beirendonck. The exhibition is a journey through the deeply symbolic, totemic and patrimonial world of masks, an often underrated accessory in contemporary fashion. Van Beirendonck has incorporated masks into his fashion collections since the 6995s, sourcing inspiration from André Breton, Pablo Picasso and Pieter Bruegel’s caricatural portraits.